At House of MASH, we believe that events should be more than just one-time experiences. We believe that events should be designed to evolve over time, becoming more engaging, more impactful, and more memorable with each iteration. In this blog post, we’ll explore the importance of an iterative process in event planning and how House of MASH can help you turn your events into evolving experiences.
What is an Iterative Process?
An iterative process is a method of planning and executing events that involves constantly refining and improving the event based on feedback and data from previous iterations. This approach allows event planners to identify what works and what doesn’t work, and to make adjustments to improve the event for the next iteration. We often create blueprints with companies.
The Benefits of an Iterative Process
There are several benefits to using an iterative process in event planning, including:
Improved Attendee Engagement: By using an iterative process, event planners can identify what resonates with attendees and make adjustments to increase engagement and participation.
Increased ROI: By refining the event based on feedback and data, event planners can optimise the event for maximum ROI.
Better Planning: By using an iterative process, event planners can anticipate potential issues and make adjustments before the event takes place, leading to better planning and execution.
Improved Event Reputation: By continuously improving the event, event planners can establish a reputation for delivering high-quality, engaging experiences.
An evolving story and purpose for the entertainment at your events. Our creations tell the story of your event, your company and there is nothing more spectacular than seeing your audience journey alongside performers at each event. They get to know them, they become part of the performance.
How House of MASH Can Help
At House of MASH, we understand the importance of an iterative process in event planning. We believe that events should be designed to evolve over time, becoming more engaging and impactful with each iteration. That’s why we offer a range of services designed to help you create an iterative process for your events.
Our services include:
Consulting
You may be thinking you want some entertainment to engage with people at your event. We take entertainment seriously and want to know how we can make your event the place to be.
We make self promotional shows and sell tickets and have great audiences and a huge following. We know how to make a show but we also know how to translate what vision you have in your head, working closing with the production team, making everything cohesive.
Entertainment & Event Strategy Sessions
We work with you to develop an overall strategy for your event that takes into account the iterative process and ensures that each iteration builds on the success of the previous one.
Let us help you tell your story to your team, delegates and let us help remind everyone of your company values in new, exciting, approachable, memorable ways.
Event Design
We design each iteration of your event to be engaging and memorable, using feedback and data from previous iterations to inform the design.
Themes can change, decor can change, atmosphere and energy can change, but the blueprint underneath doesn’t. Let’s work together to get that blueprint right for your team and company.
Event Execution
Our speciality is entertainment but we work with our own production partners that know us and our work very well. Come to us for a one stop solution (lighting, sound, decor, design) so we can manage the cohesiveness of your moment.
Here is an example: We’ve worked with a company for years and have created an outdoor blueprint for their company wide festivals every summer. The themes change but the blueprint underneath stays the same.
An iterative process is essential for turning your events into evolving experiences. By constantly refining and improving your events based on feedback and data, you can increase attendee engagement, maximise ROI, improve planning, and establish a reputation for delivering high-quality, engaging experiences.
At House of MASH, we offer a range of services designed to help you create an iterative process for your events, from post-event analytics to event design and execution. Contact us today to learn more about how we can help you turn your events into evolving experiences.